Pure Organic Apple Jam 2KG By Ashifa Foods Ashifa Jam is a sweet spread made from fruit, sugar, and sometimes pectin, a gelling agent. The fruit is typically cooked with sugar until it reaches a thick, spreadable consistency. Common fruits for making jam include strawberries, raspberries, blueberries, apricots, and peaches. Jam can be used as a topping for toast, biscuits, or scones and can also be used as a filling for cakes and pastries. It is a popular breakfast and snack item sold commercially in grocery stores.