Terms of service

Terms of Service

Last updated: 12 October 2026

1. Overview

This website and online store are operated by Ashifa Food. Throughout these Terms of Service, the words “Ashifa Food,” “Ashifa,” “we,” “us,” and “our” refer to Ashifa Food.

By visiting our website, creating an account, submitting information, placing an order, or purchasing a product, you agree to these Terms of Service and any additional policies referenced in them, including our Refund Policy, Shipping Policy and Privacy Policy.

If you do not agree with these Terms, you should not use this website or place an order through it.

2. Store Information

Ashifa Food supplies food products including honey, pickles, jams, murabba, sauces, vinegar, ketchup, syrups, squash, chutneys and related products.

Our contact details are:

Ashifa Food
16 Farooq Industrial Estate
20km Ferozepur Road
Lahore, Pakistan

Telephone and WhatsApp: 0309 9407733
Email: ashifafood@gmail.com

3. Eligibility and Acceptable Use

You must provide accurate, current and complete information when using this website or placing an order.

If you are under the legal age required to enter into a purchase contract in your location, you may use this website only with the involvement and permission of a parent or legal guardian.

You must not use this website:

  • For unlawful or fraudulent purposes;

  • To submit false customer, payment or delivery information;

  • To interfere with the security or operation of the website;

  • To upload malicious software, viruses or harmful code;

  • To collect information about other users without permission;

  • To copy, reproduce or commercially exploit website content without authorization;

  • To place orders using payment methods you are not authorized to use.

We may restrict or terminate access when we reasonably believe that the website is being misused.

4. Product Information

We make reasonable efforts to display product names, descriptions, sizes, ingredients, packaging, availability and prices accurately.

Product packaging, labels, colour and appearance may occasionally differ from photographs because of packaging updates, manufacturing batches, lighting, screen settings or improvements made by the manufacturer.

Customers should read the product label before consumption and follow the storage, usage and best-before instructions printed on the packaging.

If you have allergies, dietary restrictions or specific ingredient concerns, contact us before ordering. Product descriptions on this website are provided for general information and are not medical advice. Our food products are not intended to diagnose, treat, cure or prevent any disease.

5. Prices and Availability

Unless otherwise stated, prices are displayed in Pakistani Rupees.

Prices, promotions and product availability may change without prior notice. A product being displayed on the website does not guarantee that it will remain available.

If a product is unavailable, incorrectly priced or incorrectly described after an order is submitted, we may contact the customer to offer a replacement, adjustment or cancellation. If payment has already been received for a cancelled item, the applicable amount will be refunded or otherwise resolved with the customer.

6. Orders

Submitting an order does not automatically guarantee acceptance. We may review the order, customer information, product availability, delivery destination and payment status before confirming it.

We may refuse or cancel an order when:

  • A product is unavailable;

  • The price or product information contains an obvious error;

  • Customer or delivery information is incomplete or appears incorrect;

  • Payment cannot be verified;

  • The delivery destination is not serviceable;

  • We reasonably suspect fraud, misuse or unauthorized commercial resale;

  • An order cannot be fulfilled for operational, safety or legal reasons.

If an order is affected, we will use the contact information supplied by the customer to provide an update.

Wholesale and bulk orders may be subject to separate pricing, availability, minimum quantities and delivery arrangements.

7. Customer Information

Customers must provide a valid name, telephone number, email address and complete delivery address.

The telephone number is required so that Ashifa Food or its delivery partner can contact the customer regarding order confirmation, address verification and delivery.

Ashifa Food is not responsible for delays or failed deliveries caused by incomplete, inaccurate or outdated information provided by the customer. Additional delivery charges may apply if an order must be dispatched again because of incorrect information, refusal of delivery or repeated unsuccessful delivery attempts.

8. Payment

Available payment methods may include:

  • Cash on Delivery;

  • Meezan Bank transfer;

  • Easypaisa;

  • Any other payment method displayed during checkout.

Payment options may vary depending on the order, destination and availability of the payment service.

For bank transfer or Easypaisa orders, customers must follow the payment instructions displayed during checkout. An order requiring advance payment may remain pending until the payment has been received and verified.

We may request a transaction reference or payment evidence for verification. Customers should never send passwords, PINs, one-time passwords or other confidential banking credentials.

Cash on Delivery may be restricted or unavailable for certain destinations, order values or customers with repeated refused or unsuccessful deliveries.

9. Shipping and Delivery

Ashifa Food currently uses PostEx or another suitable courier or delivery service where necessary.

A delivery charge of Rs 250 applies when the order subtotal is below Rs 2,000. Delivery is free when the order subtotal is Rs 2,000 or above, unless a different condition is clearly communicated before checkout.

Delivery estimates are not guaranteed. Delivery can be affected by order-processing time, destination, courier serviceability, public holidays, weather, road conditions, incorrect customer information and other circumstances beyond our reasonable control.

Customers are responsible for ensuring that somebody is available to receive the parcel and make any outstanding Cash on Delivery payment.

Additional information is available in our Shipping Policy.

10. Order Inspection and Reporting Problems

Customers should inspect the parcel and products as soon as reasonably possible after delivery.

If an item is incorrect, damaged, leaking, defective or missing, contact us promptly and provide:

  • The order number;

  • Customer name and telephone number;

  • A description of the problem;

  • Clear photographs or videos of the parcel, packaging and affected product;

  • Any other information reasonably required to investigate the claim.

Do not discard the product or packaging until the claim has been reviewed.

11. Returns and Refunds

Food products are subject to hygiene and food-safety considerations. Opened or used products generally cannot be returned because of a change of mind.

Incorrect, damaged, leaking, defective or otherwise eligible products will be reviewed according to our published Refund Policy. A replacement, refund or another appropriate resolution may be offered after verification.

Nothing in these Terms removes any consumer right that cannot legally be excluded.

Please read our complete Refund Policy at:

/policies/refund-policy

12. Product Storage and Shelf Life

Shelf life varies between products. Customers must check the best-before date and storage instructions printed on each package.

Products should be stored with their packaging properly closed and according to the instructions on the label. Where refrigeration after opening is required, customers must follow that instruction.

We are not responsible for deterioration caused by improper handling or storage after delivery.

13. Accounts

Certain website features may require a customer account.

You are responsible for:

  • Providing accurate account information;

  • Maintaining the confidentiality of your login details;

  • Restricting access to your account and devices;

  • Informing us if you believe your account has been accessed without authorization.

We may suspend an account that appears to be compromised, fraudulent or used in violation of these Terms.

14. Reviews and User Content

If you submit a review, comment, photograph, message or other content, it must be truthful, relevant and based on your genuine experience.

Content must not be unlawful, abusive, defamatory, misleading, discriminatory, obscene, threatening, infringing or fraudulent.

We may moderate, reject or remove content that violates these requirements. By submitting content for publication, you give Ashifa Food permission to display and use it in connection with the website and our business, subject to applicable law and our Privacy Policy.

15. Intellectual Property

The Ashifa Food name, branding, logos, website design, product photographs, text, graphics and other original website content are owned by or licensed to Ashifa Food unless otherwise stated.

You may use this website for personal shopping and informational purposes only. You must not reproduce, distribute, modify, sell, republish or commercially exploit our content without written permission.

16. Third-Party Services and Links

Our store may use services provided by Shopify, payment providers, courier companies, social media platforms and other third parties.

Third-party websites and services operate under their own terms and privacy practices. Ashifa Food is not responsible for third-party content or services that we do not control.

A link to another website does not necessarily constitute an endorsement of that website or its products.

17. Website Availability

We aim to keep the website accurate, secure and available, but we do not guarantee uninterrupted or error-free operation.

The website may occasionally be unavailable because of maintenance, technical problems, internet interruptions, platform changes or circumstances outside our reasonable control.

We may correct errors, update information and modify or discontinue website features where reasonably necessary.

18. Disclaimer and Limitation of Liability

To the maximum extent permitted by applicable law, Ashifa Food is not liable for indirect, incidental, special or consequential loss arising from:

  • Misuse of the website or products;

  • Failure to follow product-label instructions;

  • Incorrect customer or delivery information;

  • Courier delays outside our reasonable control;

  • Third-party websites, payment services or platforms;

  • Unauthorized access caused by a customer’s failure to secure their account.

Where liability cannot legally be excluded, it will be limited only to the extent permitted by applicable law.

Nothing in these Terms excludes liability or customer rights that cannot legally be excluded or limited.

19. Events Beyond Our Control

We are not responsible for a delay or failure caused by circumstances beyond our reasonable control, including natural disasters, severe weather, strikes, transport disruption, government restrictions, internet or platform failure, civil disturbance, public emergencies or courier-service interruption.

We will make reasonable efforts to communicate significant delays and fulfil or resolve affected orders.

20. Privacy

Personal information is collected, used and protected according to our Privacy Policy and applicable law.

Please review our Privacy Policy at:

/policies/privacy-policy

21. Termination

We may suspend or terminate access to the website if a customer materially violates these Terms, uses the website unlawfully or creates a security or fraud risk.

Any obligations or liabilities arising before termination will continue where applicable.

22. Severability

If any part of these Terms is determined to be invalid or unenforceable, the remaining provisions will continue to apply to the extent permitted by law.

23. No Waiver

If Ashifa Food does not immediately enforce a provision of these Terms, that does not mean we have waived the right to enforce it later.

24. Changes to These Terms

We may update these Terms when our services, operational practices or legal obligations change.

The latest version will be displayed on this page with an updated revision date. Continued use of the website after an update constitutes acceptance of the revised Terms to the extent permitted by law.

25. Governing Law

These Terms are governed by the applicable laws of Pakistan. Where provincial law applies, the applicable laws and courts of Punjab, Pakistan will have jurisdiction, subject to any mandatory consumer rights or jurisdiction that cannot legally be excluded.

26. Contact Us

Questions about these Terms of Service may be sent to:

Email: ashifafood@gmail.com
Telephone and WhatsApp: 0309 9407733

Postal address:
Ashifa Food
16 Farooq Industrial Estate
20km Ferozepur Road
Lahore, Pakistan